International Seminar Network on Cultural Industries (2009, Peking University) was held at the PKU Boya International Conference Center on November 8, which was co-held by the Bureau for External Cultural Relations, Ministry of Culture of People’s Republic of China and the Institute for Cultural Industries, Peking University (ICIPKU). More than 60 experts and officials have attended this seminar and engaged in the heated academic discussion while addressingit.

This year’s International Seminar Network on Cultural Industries was held with the theme of “Chinese Culture ‘Go Global’ and National Cultural Brand Building”. The grand opening ceremony of 2008 Beijing Olympics presented the world a vigorous and booming China with 5000 years’ civilization. Based on this historic point, intellectuals and pioneers in cultural industries from all over the world e invited to join together in Peking University and discuss on the following four topics in depth :  New Characteristics of Global Cultural Trade and the Creation of National Cultural Industries; Chinese Culture “Go Global” and National Cultural Brand Building in the Post-Olympic Era; Reform of Chinese Cultural System and Revitalization of Chinese Cultural Industries; Front Trends of Cultural Industries across the Taiwan Straits and Future of the International Cooperation.

A part of the distinguished guests

“Team China Project-International Promotion for Beijing Olympic Cultural Enterprise” is official released in seminar. This project aims at enhancing the development of Chinese cultural trade and practice. Another special activity is the ceremony for the 10th Anniversary of Institute for Cultural Industries, Peking University. The institute is also the national research base for Cultural industries innovation and development, jointly established by the Ministry of Culture of People’s Republic of China and Peking University. Cherishing the conception of “Global Perspective: Creating Knowledge, Talents and Opportunities on Cultural Industries”, the institute will try its best for the new episode of cultural industries, together with professionals all over the world.

International Seminar Network on Cultural Industries is a principal academic activity of International Alliance of Cultural and Creative Industries(IACCI), which is a strategic cooperative alliance for international cultural communication and industry cooperation, with the mission of fully exploring the cooperation possibilities among the alliance members, promoting the integration of resources in and out of the alliance, constructing international cooperative platform and accelerating the development of international cultural industries. The International Seminar Network on Cultural Industries will be hold by the members of IACCI respectively. Through the open mode of the holding of the seminar network, the cooperative advantage of IACCI will be enhanced and a broad and high-level platform will be provided for world’s cultural industries communication on basis of the interactivity of front theory and practice.